crackables
Role: Art Director
Agencies: Google Zoo + UNIT 9
Done while at OnePlus
Role: Art Director
Agencies: Google Zoo + UNIT 9
Done while at OnePlus
To prove that OnePlus devices are powerful beasts, we developed and launched crackables: a limited-time, AI bot-hosted game. The fastest 1000 players to complete the first 3 stages were sent a microcontroller which talked to their OnePlus via audio tones so they could continue towards the grand prize of a dream gaming setup worth $30,000.
I worked directly with Google Zoo and during this project grew my abilities as both a Manager, Thinker and Creative Director. We expanded upon OnePlus’ brand capital by bringing users from a gaming background into our ecosystem and gaining massive support from the community of both companies.
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![](https://freight.cargo.site/t/original/i/58c319affc059e13cd1cad1fd92b57268d8f5a4df5e6c67b713805cab6f6fa24/ui-1.gif)
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![](https://freight.cargo.site/t/original/i/1c75a26b455393ef5f2883e4fe163f15ac4133fb2a656030be896b66c26fc079/faces.png)
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![](https://freight.cargo.site/t/original/i/1a2741c510fcff9189f98fb17e193c255f523e1146620b86aa2e2de19aa714ca/ui-2-v2.gif)
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The project was an overwhelming success for both OnePlus and Google and in the end we created something tangible to live on outside of the cloud.