Thunder Purple
Role: Art Director
Production Agency: Leveler
Photographer: Jonathan Pushnik
Done while at OnePlus

OnePlus occasionally does special colorways of their flagship smartphones in between launches. The brand and marketing teams like to use these opportunity to reach out to new users. So while still living within the OnePlus brand I get to play a little outside the box and develop a new creative direction. This is the Thunder Purple edition of the OnePlus 6T.

Limited Editions always do well with our die-hard users and they reinforce the fact that OnePlus, as a brand, is continuously innovating and never afraid to try something different.

“[Rob’s] design talents and overall understanding of the steps in the production processes are invaluable.”
- Patrick Blake, Partner/Producer at Leveler Media