Stress Tests
Role: Art Director
Cement Test Agency: Leveler
12hr Videographer: Daniel Bruylandt
Done while at OnePlus

Goal: Prove to anyone in doubt that the OnePlus 7’s pop-up camera is powerful and beautifully crafted piece of mechanics.

Solution: Put it through stress tests. Although an easy solution it’s also the most logical and clear solution.

So we put it to the test... with a big ass block of concrete.


And then we did another test... for 12 hours... Spoiler Alert: It survives.

With a combined 2.5 million completely organic views on YouTube these two videos significantly increased brand awareness and helped cement (pun intended) OnePlus as a premium brand in the minds of consumers.


 
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